We are a team of scientists and engineers who got tired of reading labels. We think that choosing safe personal care products should not be rocket science. So we just collected all the facts, and now we share them with you!
Our safety grades make finding safe personal care products simple, so you can confidently choose for you and your family. We do this by cataloguing existing beauty and personal care products and analizing their labels. Then we screen every ingredient for toxicity. The GFP safety grade is a simple way to summarize all the facts about complex formulations.
Brought to you with The GFP Clean Beauty Index and the Face Detox Algorithm
Over 8,500 cosmetic ingredients screened.
Safety grades based on over 21,000 scientific research sources including EWG reports.
Thousands of personal care products analyzed for safety.
For us every product is as good as it's worst ingredient. This means that if your product contains just one F ingredient, its GFP Safety Grade will be F. Below is how we qualify ingredients.